Paxton Mittleman

BY: PAXTON MITTLEMAN

This February, I represented PRSSA-UD at one of the Public Relations Student Society of America’s Delaware Chapter (PRSA-DE) networking events. As I sipped coffee and ate some of the provided refreshments, I listened to Dave Brond from Aloysius Butler & Clark (AB&C) and Cortney Klein from WSFS Bank discuss the elements of an effective strategic planning process. Here are my top three takeaways from Brond and Klein on how to best create a strategic plan in order to optimize its potential for success:

Dave Brond, Aloysius Butler & Clark. Photo retrieved from Twitter

Cortney Klein, WSFS Bank. Photo retrieved from LinkedIn

1) Content is king, no matter what. Brond emphasized that in an ever-evolving industry, it is important to never lose sight of the fact that at the core of the newest digital tactic is a story waiting to be told. As public relations professionals, we…